This is where I learned what 'scale' really means. Leading the Integrations team at Xoxoday taught me how to turn a 0-to-1 product into a revenue-generating machine.

What I Built: Led integrations roadmap connecting Plum with 21+ HRMS, Survey, and CRM platforms (Salesforce, Darwinbox, SAP SuccessFactors, HubSpot, etc.)

The Numbers:

• $0 → $2M+ GMV in new revenue stream

• 21 integrations launched across HRMS, CRM, and Survey tools

• 100% product parity achieved between web and mobile

What I Did:

• Owned the integrations roadmap end-to-end

• Jumped on sales calls to stay close to customers (best product feedback ever)

• Set up product analytics to track user journeys

• Partnered with enterprise giants like Salesforce and SAP

• Drove cross-functional alignment between engineering, sales, and marketing

What I Learned:

• Integrations aren't just technical—they're strategic moats

• Customer conversations > Feature requests spreadsheets

• Revenue impact matters, but user experience matters more

• Analytics aren't just dashboards—they're your product's truth serum

Key Takeaway: Building integrations taught me that the best products don't exist in isolation—they play well with others.